Incite Tales Inc. & Craf_Tis – Weaving Stories, Crafting Dreams

What started as a passion project during Rittika Tamuli’s MSW days has now grown into a thriving creative community. Incite Tales Inc. blends fashion with storytelling, turning everyday wear into statements, while Craf_Tis brings traditional Assamese elements into handcrafted crochet art.

Driven by her love for design, craft, and cultural heritage, Rittika believes that every creation has a story—whether in fabric, thread, or yarn. Today, both brands continue to grow, celebrating individuality, craftsmanship, and the beauty of handmade artistry.

Meet Our Founder – Rittika Tamuli

Hailing from Tinsukia, Assam, Rittika Tamuli blends tradition with creativity. With a Master’s in Sociology and a deep love for craft, design, and painting, she finds inspiration in Assam’s rich heritage. A passionate Sattriya dancer, she also runs Craf_Tis, an Instagram venture where she fuses traditional Assamese elements with crochet artistry.

At Incite Tales Inc., she brings stories to life through fashion, weaving the essence into every design. For Rittika, fashion isn’t just about style—it’s about keeping traditions alive in a way that resonates with today’s world.